It takes a team to steer a ship of this size.

Meet the crew behind Collective Seven.


Michael Todd Smith

With over 25 years in marketing, business development and public relations, founder Michael Todd Smith has been fortunate to work with an amazing list of clients-From Heads of State, top CEO's and celebrities in film, television, and the arts, to brands like American Express, Starbucks, Aveda, and Neiman Marcus.

With a strong focus on clean design and on finding the best international teams to work with, he loves creating engaging brands that resonate and campaigns that generate results.

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Susan Elliot 
Creative Director – Design

Susan brings over 21 years of creative experience to C7. From initial design concepts & branding to final delivery, she is accustomed to tight deadlines, lean budgets and juggling multiple projects. As a print designer, Susan shines where she can exercise her artistic creativity and vision, ultimately informing business success and building better brands.

Aside from graphic design, she is also a fine artist, cross-fit junkie, traveler, and sloth enthusiast.

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Jake Hanson
Creative Director – Digital

Jake is a multi-versed digital marketing specialist and photographer with a keen eye for dynamic branding and a passion for fresh & creative marketing techniques. 

With roughly a decade of experience working in the outdoor and active lifestyle market, Jake has developed talents in public relations management, social media strategy, content creation, website development and various other forms of digital marketing. He is also an active photographer in the Seattle music scene.

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Tanner Mclaughlin
Artistic Director

Tanner is an established graphic designer and art director with a diverse portfolio of visual creations. After cutting her teeth on the mean streets on New York City, working in-house with optical brand Illesteva and serving as a freelance designer for several other brands, restaurants and publications, Tanner returned to Seattle to reconnect with the west coast. Since her return, Tanner has worked as a designer and marketing specialist for Seattle's Guild Entertainment, freelanced for large clients like Starbucks, and was recently named the Art Director for the Capitol Hill Block Party, one of Seattle's leading music festivals.

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Matthew Woodget 
Chief Storyteller

A proven marketing leader whose pedigree spans 20 years of senior marketing at Intel and Microsoft, Matthew Woodget's experience includes everything from product marketing, branding, and content strategy design to customer storytelling. Matthew helps business leaders apply storytelling as a spearhead for thought leadership growth, transformation, and industry influence. He's a status quo challenger who is passionate about customer experiences. Matthew is the CEO and Principal Strategy Consultant of Seattle-based Go Narrative, and also works as the Principle Photographer and CEO of Fluid Pixel Productions.

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Keith Creighton
Copy Supervisor

Keith Creighton is an expert  storyteller. His engaging copy helps businesses better connect with potential customers and usher them to sales. He brainstorms business names, product titles and taglines concepts and provides in-depth brand consultations and marketing strategy. For more than 20 years, Keith has worked with clients in just about every industry, from one-person startups to some of the world’s biggest brands. He also contributes editorial to a variety of websites on topics ranging from TV, movies and new music to marriage advice and gender identity; he also writes one blog dedicated entirely to the music of Prince.

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Jamie Shindler 
Office Manager

Jamie Shindler has over 10 years of marketing experience working with startups, agencies and emerging companies. Originally from Florida, Jamie Graduated from the University of North Florida with a BS in Communication/Advertising. Her most recent experience as the Publisher Development Manager for Rivit Media (an ad network) and current role as the VP of Marketing and Communications for Young Professionals of Seattle, allowed her to cultivate her skills as a creative and expert account manager and marketer. Jamie serves a wide variety of roles for Collective Seven and is an integral part of our everyday operations.

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