Where would you like your business to be in three years?
That’s the question we start every project with.
As we prepare to launch our new Franchise Marketing Consultancy company SparkVertical, we’ve designed a portfolio of services that we specifically tailor for each individual franchisee. We focus your marketing on what works best for your individual franchise location so you can strategically grow your business at a pace that works best for you.
At SparkVertical, we bring to the table an incredible team of marketing professionals and designers that focus on growing your specific franchise brand. Our two founders have decades of experience in marketing, design, and business development (co-founder Barney Cohen grew his business from startup to $1Billion in annual revenue within 15 years.)
If you would like to double your business we can help.
“We’ve worked with Michael Smith and his team at the Collective Seven Agency over the past few years now and could not be happier with their work. From the initial strategy, our new website, and social media presence, to being sure clients found us online in searches, they set everything up and allow me to have an outsourced design and marketing company without the overhead. As a business owner, I love that the phone rings off the hook and we are very excited to have them on our team!”
At Collective Seven we don’t work with hundreds of different brands – we work with a select few that we get to know really, really well.
We know and love our select group of franchises and are really excited about everything we’ve learned over the past several years as we’ve gotten to know our franchisee owners. We research the brands we work with, their local marketplaces, and have tested our work over and over again to learn what brings each owner the best results.
We offer you efficient, easy to understand local marketing programs to boost search results and generate real business.
We increase your local brand awareness in the community, and provide a complete marketing, advertising, business consulting and more -all with one phone call.
We can not only dramatically cut your advertising spend but get you more customers.
A Few of our franchise partners
Collective Seven knows franchise marketing.
Collective Seven and our new company SparkVertical bridges the gap by making it easier for consumers in need of your services to find you on the local level-- and we do it without snowing you with technical mumbo jumbo or selling you outdated SEO services you don’t need. Every franchise is different; there’s no sense in generating leads if those leads cost you more than the sale is worth. We’ll help put the right street-level marketing strategy in place to generate the calls you need to remain competitive and profitable.
Any national franchisor website, advertising, and marketing campaign, by nature, has to be all things to all people; but the Pacific Northwest market is vastly different to the Miami, New York or Austin demographics and markets. Often times, the national franchisor and local franchisee are not sure where to start when developing the most cost effective marketing and advertising strategies that work at national, regional and local levels. That’s where we come in.
We help the local franchisee to get more customers in the door and the national brand to sell more franchises.
We collect and organize your customer’s data, enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment. Our research, creative, and marketing processes also allow us to create highly converting local and national brand awareness, advertising, and marketing campaigns that cost-effectively integrate and seamlessly align with the national franchisor brand guidelines. In addition to marketing and business development strategies,
Collective Seven identifies ways your national ad spend and the franchisee local advertising can work together more effectively.
A small preview of our services
Search Engine Optimization
National and local franchise profiles populated and optimized across top search engines and aggregator sites
Digital Platform Marketing
Google AdWords/ BingAds campaign development and management
Media buying (Search, display, programmatic…)
Small business digital advertising
FRANCHISE MARKETING BUDGET OPTIMIZATION
National Ad Fund management
Integrated National + Local strategies
Cross-platform campaign development
Reputation Monitoring and Management
Help you to generate customer reviews and testimonials
Yelp! Nextdoor, Angie’s List, Facebook, Google, etc.
Buffer local franchise from bad reviews of rogue/bad franchisees in other markets
Manage, respond to and resolve bad reviews from clients
Photography and Videography
From A to Z, we provide award winning, professional film and photography services for all of your brand’s needs
Multi-location website design and development
Location microsites
Listings management
Multi-location marketing and CMS
Website analytics and reporting
Business Consulting
From Business Development and Strategy to Scalability and Sustainable Growth
CONSUMER OUTREACH AND LEAD GENERATION
Lead generation analytics and reporting
Social media marketing management
National and Local
Social media analytics and reporting
National and Local
Email push marketing
Newsletters, specials and more.
Content marketing
Engage your audience and position your brand as an expert on topics consumers want answers for
National and local blog management
Same goals as above
Online chat integration
Quickly respond to potential new customers
Turn questions into sales
MARKETING / DIGITAL ASSET creation and MANAGEMENT
Data Management Platform with sharable, search-friendly pieces of snackable content your entire brand can utilize.
News stories, Q&A, infographics, videos, etc.
Customizable print collateral
Templates for coupons, social banners, etc.
Custom Graphic Design requests
Discounted Print Services
From business cards and brochures to trade show displays, we can cover all of your printing needs
American Leak Detection of Western Washington
American Leak Detection™ is a nationally trusted and recognized leak detection company. With our comprehensive field knowledge and industry-leading technology, we provide accurate, non-invasive leak detection, which can find everything from pinhole leaks in pipes to water intrusion. Our expertly trained technicians go through one of the most rigorous programs in the industry for seamless workmanship. Additionally, we continuously research and develop our technology to better streamline leak detection without any destruction. We’re licensed, bonded and insured to provide you and your property with the utmost protection.
American Leak Detection Northwest has been serving residential and commercial clients throughout all of Western Washington since 1993.
“Ever since American Leak Detection Northwest hired Michael and his Collective Seven team, we have received a major increase in presence and sales as promised. Michael is highly professional, personable, and responsive which are great attributes to work with. His work ethics, passion, and drive to make our company successful definitely shows with his product; which is the reason why we are continuing to work with him. On behalf of American Leak Detection Northwest and myself, thank you and your team for all your hard work! I highly recommend Michael and Collective Seven.”
Experimac
At Experimac, we provide service, upgrades and sales of premium Apple® products without the premium price.
Since 2012, our focus on providing outstanding customer service in every community has stayed the same. From Houston and Atlanta to Seattle, Cape Town and Sydney, the Experimac brand is reaching all corners of the globe with no signs of slowing. If there is not an Experimac in your community, it is only a matter of time. If you have an Experimac nearby, stop in and get to know your local Mac® hero today while checking out an impressive selection of affordably priced Apple products.
Supporting Strategies
Since 2004, growing businesses have counted on Supporting Strategies for expert bookkeeping services and operational support. We give you the support you need, when you need it, at a price you can afford.
David Knox, Managing Director of the Supporting Strategies | South Seattle team is a seasoned finance executive with years of experience managing global accounting operations with complex financial accounting systems. Starting his finance career with seven years at the big four public accounting firm KPMG, David transitioned into industry and gained significant experience in corporate tax compliance and planning. He then worked as a Corporate Controller with large international manufacturing companies.
David uses his expertise to assist businesses in resolving complex issues that include cost reduction, development of key performance indicators, implementation of integrated financial systems, accounting process improvements, budgeting and cash forecasting.